With a seemingly ever-increasing number of cable and streaming services, simply figuring out where to watch that one live event or show has become its own challenge. So in an effort to help cut down on the noise, Google is upgrading Google Search with some new features to help you find live sports, shows, and movies.
For fans of the NBA and MLB, finding a game will be as simple as typing something like, Where to watch the Clippers game into Google Search. From there, Google will present a list of TV channels currently hosting the action. If you just search for something like Dodgers game, alongside Googles typical resultswhich includes info like live scores, a teams schedule, and current standingsthere will also be a new Live on button that should surface various viewing options.
While Googles new search upgrades only work for basketball and baseball for now, Google say it plans to add more leagues in the future. Furthermore, while Google is mostly surfacing live TV channels at the moment, the company also hopes to include data that highlights more digital streaming options soon.
As for regular live TV shows and movies, following the new recommendation tool added to Search last year, Google is adding a new carousel of content that displays live feeds from various cable and broadcast providers. These feeds should be relatively up to date, so if youre looking for something thats going on right now, theres a good chance it will be featured in the carousel.
And when you search for shows on your smartphone using phrases like, what to watch or good shows to watch, Google Search will provide info for both live TV and streaming options. On top of that, Google will even differentiate between content thats currently live and upcoming programming using the On TV now and On TV later headers, so if youre trying to plan out a night of binge watching, you can figure out which shows you might want to watch first.
While Googles update to Search might not totally take the frustration out of finding where to watch live sports or movies (especially for cord-cutters who may not have cable), its nice to see Google Search adapt better to our increasingly connected lives.read more
Google Is Upgrading Search to Make it Easier to Find Live Sports and TV Shows
