STEVE WASTERVAL When we hear the word branding, we tend to think of major corporations like McDonalds or Netflix. But the power of branding is just as important for solopreneurs and freelancers. The problem is, Ive seen way too many entrepreneurs almost completely ignore branding because they dont think its…

I didn’t plan for it to happen. It just did. I had requested a Shelby GT500 loan because I’d driven the car on the launch but wanted to see what it’s like to live with the king of current Mustangs in the real world. Because the car is likely in…

While the continuing West Coast wildfires have forced people to evacuate homes, the dirty air is trapping others indoors, impacting mood and exposing people to toxic particles. What’s more, rainfall hitting charred areas could trigger landslides. And of course, all of this is happening during the coronavirus pandemic. Norbert Schwarz,…

The latest victim in Decibel’s ‘Five Heavy Albums that Changed My Life’ series is Shane Embury of Napalm Death, whose anticipated new album Throes of Joy in the Jaws of Defeatism (out this week) received a rare 10 out of 10 rating from Decibel. “To name five albums is very…

Although the Toronto International Film Festival isnt strictly a genre fest, when it comes to horror, sci-fi, and all the other films that huddle under that cinematic umbrella, its laurels are still highly coveted. The shine of TIFFs overall prestige rubs off on Midnight Madness, which every year debuts an…

Comment In a business dance oddly reminiscent of reality TV twists and turns, it appears an offer by Oracle to handle TikTok in the US may have tipped the scales and tentatively gained White House approval. For several weeks, speculation has been rife over who would win the TikTok challenge,…

The fate of an incumbent president is exquisitely sensitive to economic conditions. Incumbents tend to lose elections when the economy is weak (e.g., George H. W. Bush’s defeat in 1992) and win when it’s strong (e.g., Bill Clinton’s romp four years later).The 2020 economy is worse than weak; it is,…

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“The Macintosh architecture is going to peak next year sometime. And that means that there’s enough cracks in the wall already, and enough limitations to the architecture, that the Mac’s pretty much going to be everything it’s ever going to be sometime next year.” A tech CEO is onstage helpfully…

Normally Apples September event would give us the new iPhone lineup, but 2020 is unlike most years so new Apple Watches and iPads will have to do for now. However, we still got to see the debut of the Apple A14 Bionic chipset that will power the upcoming iPhone 12…