The Lincoln Project, an anti-Trump GOP group pouring millions into the presidential election, is beefing up their Hispanic outreach in swing states.
The Hispanic community has grown tired of the Presidents mistreatment, rhetoric and lies, particularly when it comes to Latinos, Mike Madrid, co-founder of The Lincoln Project, said in a statement announcing the organizations Hispanic Steering Committee.
Latinos make up a significant portion of the population in several key swing states. A recent poll by Equis Research showed Democratic presidential nominee Joe BidenJoe BidenDemocrats, advocates seethe over Florida voting rights rulingTrump order on drug prices faces long road to finish lineThere’s no debate: America needs an equitable and resilient governmentMORE leading among Latinos in Arizona, Florida and Nevada, though President TrumpDonald John TrumpDemocrats, advocates seethe over Florida voting rights rulingRussian jets identified in Trump campaign ad calling for support for the troopsDemocratic Senate candidate ‘hesitant’ to get COVID-19 vaccine if approved this yearMORE has made leads among a certain share of Latinos.
We expect Hispanic communities in Florida, Arizona, Texas, New Mexico and beyond will make their voices heard this year and be a deciding factor in making Trump a one-term President and replacing him with leadership that values equity, equality, and the beautiful diversity of this country, Madrid said.
The Lincoln Projects Hispanic Steering Committee includes George W. Bush administration and campaign alumni, such as former U.S. treasury Rosario Marin and Abel Guerra. It also includes Jacob Monty, a Republican donor who was part of the Trump Hispanic Task Force in 2016 supporting Trump and several former Florida lawmakers.
Latinos, like the rest of our great nation, are suffering under Donald Trump, Marin said in a statement. We need a President, who truly understands our plight, our hopes and our fears, and wont use them to further divide our country and sow chaos in our midst, but will help heal our nation and return decency and morality to the office of the President.
The Lincoln Project is also teaming up with groups like Mi Familia Vota and the League of Latin American Citizens, the group told Newsweek.
Theyre working with those groups to create digital ads targeting Latinos, such as one released on Tuesday that highlights positive things past presidents have said about the Latino community.
This man is not like the presidents we knew and trusted, the ad says, showing images and footage of Trump. … this man is not making America great again, especially not for Latinos.
Trump no solo le falta al respeto a la comunidad hispana. Los detesta.
Trump doesnt just disrespect the Hispanic community. He detests them. pic.twitter.com/FFJIHg7Fdn
The Lincoln Project (@ProjectLincoln) September 15, 2020read more
Lincoln Project ramps up Latino outreach
