The most subscribed-to streamer re-signs his deal with the biggest online entertainment brand
FaZe Clan
Nick NickMercs Kolcheff is renewing his contract with Faze Clan, in a three-year extension. Its a big deal, not least because Kolcheff is the most subscribed-to person on Twitch clocking in at an astonishing 56,000 subscribers and also one of the biggest channels on the entire site. (A note: you have to pay to subscribe to streamers on Twitch, although following and watching is free. A subscription starts at $5.)
Theyre never in the way, Kolcheff says about Faze. For him, the partnership means more on-the-ground resources for his content creation, as well as continued support from the biggest gaming brand in the world.
And Kolcheffs fans the MFAM are ecstatic about his deal, too, the streamer says. I lead, they follow, he continues, and he says hes grateful for their support. Faze Clan is also happy about the deal. Nick has reached legendary status in the gaming world, said Lee Trink, CEO of Faze Clan, in a press release. He and MFAM have become an important part of the FaZe Clan family and Nick has become a terrific role model not just to other FaZe members but the gaming community at large. Faze Clan boasts millions of followers across platforms, boosted by an army of professional esports players and professional content creators.
As a streamer, Kolcheffs appeal is almost gut level. On Twitch, he seems like the kind of bro youd actually want to get a beer with someone whos at ease wherever they are. Hes got a kind of down-home, Midwestern sensibility, which is totally the opposite of Fazes brand. Theyre glossy, polished, and overall very southern California. Kolcheff mellows them out, and the MFAM brings a different audience to Faze itself.
Over the life of Kolcheffs original deal, the streamer became one of the most important and visible people in Faze which is why it isnt so surprising that theyd want him to keep leading the team online, at least for another few years. I wouldnt be surprised if they even gave him equity.read more
NickMercs renews his deal with Faze Clan
