Its Nice That:What is your mission, and what about the creative industry are you hoping to change?/q>
Adam Terrelonge: Our mission is a two pronged approach: to dismantle and rectify the imbalance of representation in the creative industry across every platform. So often, people that look and think like me are shortchanged in lieu of tokenism or becoming the other. What BLC seeks to do is give opportunities to the minorities across London and host a platform/tool that can bind the various Black organisations and create a useful hub to truly activate the creative industry, to put our voices in the moment. Lastly, BLC also seeks to showcase and broadcast every individual Black voice; voices that are undercast by the storm of social media and the biases already prevalent in the world at large. Whether this is through collaboration with brands, events in the future or the weekly articles we produce its a start.
INT:/q> Tell us a bit about your background and what led you to this point./p>AT: BLC in essence is something that I’ve always subconsciously wanted to exist but didn’t know the framework in which to set it. I have always had a creative spirit but I always found it difficult to simply go straight to the creator and get to the point. Now reworked to accommodate Black creators, BLC seemed like perhaps the most constructive and useful tool for the industry not only for myself but other creatives/industries and brands. I think on paper, BLC is something that Ive always wanted; a platform to see everyone outside of the social media context and just network. We have a habit of pinning likes and shares onto things and I wanted to break that. What led me to this point is seeing little systemic change in the creative industry, further bolstered by the emotions that I felt in the wake of the violence against Black people globally. I knew I had to do something, for the long haul. I want to change the industry intrinsically, not just for the moment.read more
A New Angle: the founder of Black London Creatives on the power of a network
