By Reuters Staff
FILE PHOTO: A logo of Tencent is seen at its booth at the 2020 China International Fair for Trade in Services (CIFTIS) in Beijing, China September 4, 2020. REUTERS/Tingshu Wang
(Reuters) – Chinas Tencent Music Entertainment Group said on Friday it acquired audiobook platform Lazy Audio, owned by Shenzhen Lanren Online Technology Co, for 2.7 billion yuan ($417 million).
The deal will be largely paid through cash and Lazy Audios management team will get post-acquisition equity-settled awards, Tencent said.
The acquisition comes at a time when the music streaming site is looking to bolster its content library in order to put it behind a paywall and add more paid users.
Lazy Audios platform, founded in 2012, hosts Chinese comedy, podcasts and radio shows apart from audiobooks. Its revenue comes from pay-per-title sales, subscriptions and ads.
The companies expect to close the deal in the first half of 2021.read more
China’s Tencent buys audiobook platform Lazy Audio for $417 million – Reuters
