His first exclusive YouTube Gaming stream is on August 31st
Photo by Matt King / Getty Images
Streamer Ben DrLupo Lupo has signed a deal to stream exclusively on YouTube Gaming, following in the footsteps of other well-known streamers like Jack CouRage Dunlop and Rachell Valkyrae Hofstetter in moving from Twitch to YouTube. Lupos first YouTube Gaming stream will take place on August 31st.
Lupo already has a sizable presence on YouTube, with more than 1.7 million followers. But in switching to the Google-owned platform, hes moving on from his large audience on Twitch, where he has 4.5 million followers.
A Loaded PR representative declined to comment on the terms of Lupos YouTube Gaming deal. In December 2019, Lupo signed a deal with Twitch that was reported to be worth millions of dollars per year.
Jack CouRage Dunlop and Rachell Valkyrae Hofstetter have seen success on YouTube Gaming
While big-name streamers arent signing splashy exclusivity deals quite as often as they used to in the wake of Tyler Ninja Blevins defection from Twitch to Mixer, thats likely in part because Mixer was shut down by Microsoft in June 2020, meaning the potential number of places to go is one platform fewer. (Blevins, for example, has returned to streaming exclusively on Twitch.)
Both Dunlop and Hofstetter have seen success since moving exclusively to YouTube. However, Twitch sees vastly more hours watched than both YouTube Gaming and Facebook Gaming combined, making up nearly 75 percent of total hours watched across all three platforms in the first quarter of this year, according to a Streamlabs report. That means Lupo may not see as much viewership on YouTube Gaming as he does on Twitch.
But in signing this exclusivity deal, it seems Lupo sees opportunity with Googles platform. And in a statement, he suggests the platform will also help him as he expand[s] my brand through other entertainment initiatives, so perhaps theres more that YouTube is offering Lupo we just arent aware of yet.read more
DrLupo is the latest streamer to move from Twitch to YouTube Gaming
